Description

The entrepreneurial credo – the principles of successful family businesses

What makes a family business successful in the long term? How do you strike a balance between tradition and innovation? In The Entrepreneur’s Creed, Prof. Dr. Arnold Weissman conveys the essential principles that strengthen family businesses and make them competitive in the long term.

Core content of the course:

• The importance of tradition as a foundation for innovation

• Survivability through adaptability and satisfied customers

• Successful companies as problem solvers with clearly defined core competencies

• The principles of simplicity, concentration and differentiation

• Appreciation, creating benefits and effective leadership as success factors

• The balance between emotionality and objectivity in family businesses

With 9 practical chapters, this course offers sound guidance for value-oriented, sustainable corporate management.

Get to know the principles of successful family businesses and put them into practice.