Description

This course emphasizes the fundamental importance of a carefully crafted mission statement for corporate management and culture, especially in the context of the “Strategic House of Family Businesses”. A mission statement that goes beyond formal “paperwork” is based on deeply rooted corporate values and forms the foundation for strategy, organization, leadership and governance. Mission and vision play a crucial role in defining the future direction and purpose of a company, challenging the traditional focus on profit maximization in favour of customer satisfaction. In addition, the concept of the “” selfish altruist “” is discussed, which combines self-interest with the benefit of others and is considered essential to the company’s purpose: the effective solution of customer problems. A precisely formulated mission statement serves as a guide that provides orientation, clarifies the company’s purpose and emphasizes the importance of each employee’s work, promoting a holistic approach to business management.