Description

Systematic environment analysis: The S-T-E-E-P analysis – future viability through strategic analysis

The future viability of family businesses is increasingly influenced by external factors, especially in times of crisis and transformation. The S-T-E-E-P analysis (social, technological, ecological, economic, political) is a proven model for systematically recording and analyzing the relevant influences from a company’s environment. In this course, Prof. Dr. Arnold Weissman explains how the S-T-E-E-P analysis serves as the basis for a well-founded environment analysis in order to make targeted strategic decisions that prepare the company for future challenges.

The course also introduces the Q-Score model, which is used to scientificallyassess the future viability of family businesses. The model comprises ten important criteria, including real growth, financial stability, strategic planning, risk management and an efficient organization of resources.

Core content of the course:

• Introduction to S-T-E-E-P analysis for the systematic recording of social, technological, ecological, economic and political influencing factors

• Application of the Q-Score model to measure the sustainability of a family business

• Identification of key criteria such as financial stability, growth, robustness and risk management

• How to make your company fit for the future and capital marketable with a holistic strategy without having to sell it

In this individual lesson, you will learn how you can use the S-T-E-E-P analysis and the Q-Score model to optimally align your family business to the challenges of the future.

Use these analysis tools to make your company sustainable and fit for the future.