Description

In this course, managers learn how to effectively evaluate and select strategic options for their company. Various tools and methods such as SWOT analysis and financial modeling are introduced to make informed decisions. The course also looks at the influence of external factors such as market conditions and competitors on the choice of the best strategy.

Another focus is the use of big data and analytics in strategic decision-making. Participants will learn how they can use the vast amount of available data to gain meaningful insights.

The course also covers the topic of risk management and shows why it is an essential core competence for corporate management. Prof. Dr. Werner Gleißner explains how companies can increase their enterprise value through effective risk management and see risks as opportunities. The course shows why traditional risk models are no longer sufficient and how companies can successfully implement the digital transformation in risk management.

Key Learnings:

• Strategic evaluation methods such as SWOT analysis and financial models.

• Influence of external factors on corporate strategies.

• Use of big data and analytics for informed decision-making.

• Risk management as a core competence of corporate management.

• How risk management can increase company value.

• Why traditional risk models are no longer sufficient and how to implement digital transformation in risk management.