Description

The lesson “Digital Transformation in Family Businesses – Part 1 of 2” with Stephan Wegerer is a comprehensive educational offering aimed at managers and decision-makers who want to successfully navigate their companies through the challenges of digital transformation. Wegerer, with his experience at Adidas and as the founder of a software company, teaches how companies can adapt to the dynamic changes in the digital world and make strategic decisions that ensure long-term success.

In 14 lessons, participants learn how to use technologies in a targeted manner, evaluate the digital maturity level of their company and develop a clear vision for the digital future. The course offers practical tools such as checklists and online tests to identify and develop specific skills. Particular emphasis is placed on the need for a “mindset change” in order to not only survive, but to benefit from the opportunities of digitalization. Topics range from redesigning business models and optimizing customer interactions to developing new approaches to employee management.

This course is especially designed for those who see the digital revolution not just as a challenge, but as an opportunity for growth, innovation and sustainable leadership.