Description

In the lesson “Digital strategies for family businesses”, participants learn how they can successfully implement digital transformation in their company. The lesson looks at disruptive technologies such as predictive shipping and drone deliveries and their impact on business models. A central point is the increasing networking of people, machines and data, also known as hyper connectivity. It will show how companies can use smart data to optimize their processes and ensure their future viability. The development of new business models, such as platforms and ecosystems, and how these can be harmonized with the physical and virtual world will also be discussed. The course also provides insights into the role of customer centricity, operational excellence and the development of employee skills for a successful digital transformation.