Description

In corporate development, competitive advantage is a decisive factor for success. But what do customers really buy? It’s not just about products, but about the benefits that these products offer. Be it the mobility of a car or the feeling of freedom on a Harley Davidson. In the masterclass “Competitive advantages through optimized processes”, Prof. Dr. Arnold Weissman explains how companies can ensure that they deliver the right benefits and thus prevail against the competition.

Core content of the course:

• The true benefit behind a product and the significance for the competition

• Key factors such as quality, productivity, time and individuality for market success

• Why many companies fail to achieve their goals and how processes can be optimized

• How nature deals with complexity and what companies can learn from it

• The right time for a strategic realignment and how to take seasonal fluctuations into account

In two compact lessons, you will learn how to optimize your processes in order not only to work more efficiently, but also to achieve real competitive advantages.

Optimize your business processes and secure long-term competitive advantages.