Description

Look forward to an entertaining and informative 60-minute crash course with brand expert Karsten Klepper on sharpening the corporate brand as an essential basis for increasing the brand appeal of your family business.

The course is primarily aimed at owners and managing directors of family businesses as well as their brand and marketing managers.

Learn in a simple, clear and comprehensible way all the relevant and essential steps that a family business must take to sharpen the corporate brand in times of high complexity, sensory overload and interchangeability in order to appear more attractive, desirable and relevant to new customers and employees in the future and thus ensure the future security of the company.

Above all, the course sheds light on why brand clarity, brand relevance and brand attractiveness are the decisive keys to brand charisma and how you can develop, anchor and expand these for your family business with the right tools and methods in a sustainable, profitable and cross-generational way.

Learn from customer examples how other family businesses have overcome these challenges and how taking the right steps and achieving the right results has helped them to become brand beacons in their industry.

As a corporate brand, family businesses are far more than the sum of their individual parts. That is why the brand is the greatest tangible and intangible asset of a family business.