Description

This course teaches key principles for sustainable financing in family businesses. Using ten golden rules, Prof. Dr. André Knöll shows how companies can secure liquidity, achieve a healthy equity ratio, use debt capital strategically and build long-term financing structures.

Participants learn how cash flow serves as a financing key, how investors think and the importance of sustainable development, risk management and adaptability to market changes. In addition to strategic basics, the course offers practical impulses on balance sheet structure, debt capacity, rating logic and effective financial communication.

Learning objectives:

• Understand and apply the 10 golden principles of a stable financing strategy

• Recognizing the importance of liquidity, equity and cash flow for securing a company

• Classify the opportunities and challenges of current developments such as the EU taxonomy and the Green Deal

• Understanding the perspective of investors and rating agencies

• Targeted use of key financial figures to manage risks and convince investors

• Using reporting, transparency and communication as success factors for capital procurement